Search Engine Optimization Services (SEO) is an important part of
marketing your business. If you want people to find your website, you have to
ensure that they can find your website when they’re using Google and their
other favorite search engines.
However, what you have to realize is
that search engine optimization has changed a lot over the years. Gone are the
days when stuffing your content full of the same keywords over and over was
actually a successful method of optimizing your site for search engines.
Honestly, SEO is now easier than it
has ever been. However, before you can be truly successful at it, you’re going
to need to forget everything that you think you know about SEO Services . Sticking to the
same bogus forms of search engine optimization is only going to harm your site
and isn’t going to allow you to get ahead.
Forget Keywords
The main and most important part of
search engine optimization is using keywords, right? Wrong. All of those fancy
keyword tools aren’t going to help you now like they once did.The truth is, people are searching
for things differently now than they used to. No longer are people typing in
awkward keywords. Now, more and more people are typing in entire sentences,
such as questions that they might be curious about the answer to. Some people
are even speaking these questions into their mobile phones and other devices.
Now, Google is on to all of us.
That’s right — Google knows about all of the silly keyword tools that you’ve
been using. It knows about all of the clever ways that you weave keywords into
your content. The gig is up.
This isn’t a bad thing, though. Now,
as long as you focus on creating interesting and informative content about your
industry, you’ll do well. You can use content targeting — such as by finding
out what people are searching for on search engines — to help point you in the
right direction, but there is no need to weave keywords into your sentences.
Just write normally, and Google will figure it out.
Stop
Worrying About Backlinks
Once upon a time, people paid to increase backlinks to their sites. Then, people started figuring out that Google didn’t
like that, so they started creating their own, usually in a semi-clever way,
such as through guest blogging or article directories.
Stop focusing on this.
In fact, guest blogging can even be
harmful to your site’s SEO if it’s done the wrong way. For example, if you post
a guest blog with a link to your site on a website that is totally unrelated,
Google will know what you’re trying to do, and it won’t reward you for it.However, you can build natural
backlinks — just don’t think about doing it. Instead, focus on building a
natural following through forums, social media and websites that are related to
yours. Stop counting backlinks and thinking about Google; instead, only post
links to your site from other sites that might bring in an audience the
natural, old-fashioned way.
Stop
Focusing on Computers
Obviously, people search for things
and look at websites on their computers. You might be using a computer right
now. However, you shouldn’t assume that all — or even most — of your viewers
are using computers to access your site.
The truth is, more and more people
are getting online, searching, browsing, reading and interacting on social media marketing from their devices. People love their smartphones and their tablets and
their other similar Internet-ready devices.
You have to be ready for this, or
Google will penalize you. In fact, Google’s latest update was all about
targeting websites that aren’t catering to a mobile audience. If your website
isn’t mobile-ready, it might not show up in the search engine rankings tools at all.
Obviously, this is the last thing that you want to happen when you’re focusing
on search engine optimization.
Stop focusing so much on computers.
Obviously, you’ll want to check your site on your computer and perhaps on a few
different browsers, but most blogging and website platforms like WordPress will
work just fine on computers.
Instead, put some focus into making
your pages mobile-friendly. This isn’t just about ensuring that your page loads
and can be navigated on mobile devices, either. It’s also about things like
breaking up your content into smaller paragraphs that can be easily read on
mobile screens without people feeling overwhelmed. Keep your images at a
smaller size that will look nice on mobile devices. These types of things can
make a big difference for your mobile users, and believe it or not, Google will
appreciate it as well.
Get
On Board With Other Marketing Strategies
In the past, search engine
optimization was probably the single most important way of marketing a website.
You might still believe this, but you shouldn’t. Search engines are obviously
still important, but if you’re building and marketing your site properly, then
the search engine rankings will come. That is the beauty of Google’s newest
changes — natural sites that are doing it right are going to rank, and sites
that are trying too hard to rank aren’t. It’s that simple.
This means that you have more time
to put into things like social media marketing, blogging, building ad campaigns
and more. In no time, you’re sure to dominate all of these marketing arenas.
